I think if that were to happen Uber will tirelessly and ferociously push their API. They will probably finally start giving money for taxis booked from the API

I think if that were to happen Uber will tirelessly and ferociously push their API. They will probably finally start giving money for taxis booked from the API so other apps could be used to book Uber. I think they will heavily push their Messenger integration. I don't believe they will improve web app booking by a factor. Following week, we would hear that Uber acquires Lyft. It will probably give option to Apple to either provide Uber app installed by default on all Apple devices, just like YoutTube and GMaps used to. If not, it will pull every single taxi booking app from Apple's platforms. One may think there would be an expensive lawsuit. But I think with already too many legal strikes against them, Uber will muscle their way out of it. I know I would if, hypothetically, am put in that situation.