A different story for sure, but I don't see how the difference between Windows and iOS plays to Apple's advantage here. Windows is something that I voluntarily

A different story for sure, but I don't see how the difference between Windows and iOS plays to Apple's advantage here. Windows is something that I voluntarily run on my computer. If i don't like it, I wipe it off the disk and use a different operating system. If I wipe iOS off my phone I've voided my warranty as far as I understand.