The client is the person paying for the website. They want fancy fonts because they want a strong brand and all that bullshit. The client's client is the person

The client is the person paying for the website. They want fancy fonts because they want a strong brand and all that bullshit. The client's client is the person reading the website. Fancy design is actively harmful to them. I make my "should" claim as somebody reading websites, not somebody paying for website design. I'm fully aware that designers are less likely to listen to me than to the client who's paying them, but if I can at least shame a few into reining in their worst excesses I've done some good.