These types of efforts always look like a blast. But I've also always seen one fatal flaw - when people go straight from brainstorming ideas into execution, the

These types of efforts always look like a blast. But I've also always seen one fatal flaw - when people go straight from brainstorming ideas into execution, they often miss the due diligence step to see what is already out there. The concept that a startup can be conceived, coded and launched quickly is well established. I don't see what success/failure at this effort will really prove. Nevertheless, sounds like fun for those who are involved.