Well in this case, the consequence of failure is the ridicule and embarrassment, so the risk calculation is affected by the dancing guy's perception of those co

Well in this case, the consequence of failure is the ridicule and embarrassment, so the risk calculation is affected by the dancing guy's perception of those consequences. This isn't exactly a far-reaching effect. In other cases, the risk may be greater - when thesixtyone launched a full interface redesign, they could have sat on their hands indefinitely, not just because of stage fright, but because something that they put a whole lot more of their life into is on the table than the opinions of other shirtless concertgoers. I think it's related to a lot more than inhibition, although I would agree that the risk-taking personality trait probably spans both situations. And to be fair, Seth also said we need more leaders(1) and artists(2) - encompassing all three of the core team, really. Also, it's worth note that a stoned customer is still a customer :) (1)http://amzn.com/1591842336 http://amzn.com/1591842336 (2)http://amzn.com/1591843162 http://amzn.com/1591843162