You're trying to solve a social problem with technology. That can work sometimes, but I seriously doubt it will work here. The problem with this is that the co

You're trying to solve a social problem with technology. That can work sometimes, but I seriously doubt it will work here. The problem with this is that the content producers have incentives to add content they get paid for, and people who pay to have others shove content in front of readers have an incentive to make that content as eye-catching as possible. So first it's just text. Then it's bold and underline, both of which have legitimate uses in real content but both of which are also obviously useful for ads. Then it's blinking, and to hell with light-sensitive epileptics. Then it's all over. The alternative is the old radio trick of weaving all of the content together as tightly as possible, so it all gets consumed in one big gulp. That has implications for long-term credibility, but that's a long-term problem beyond the time horizon of the bills your financial people just got today, and then there's payroll...