We actually tell people this, and work through a few example exits to educate them on what it would mean for them financially. Then we tell them that we'll have

We actually tell people this, and work through a few example exits to educate them on what it would mean for them financially. Then we tell them that we'll have a great time working with unbelievably excellent people on a supremely meaningful problem, that they get a better education in how startups work that anywhere else, and that they'll actually be paid pretty well for it. And then we tell them that big companies are impersonal, and routinely fire great contributors for stupid reasons, and that if we go out of business the founding team will personally work our utmost to find our employees good jobs. It does convince people, most of the time. More importantly I think I sets the right tone for our relationship going forward. This is not a big company. Startups are a family.