If all you have are (shared) ideas, you have nothing. Think about it this way: even if you took everything you've planned to do with your NewCo and published it

If all you have are (shared) ideas, you have nothing. Think about it this way: even if you took everything you've planned to do with your NewCo and published it for the world to see, and then encouraged people to copy your plan, you'd have a hell of a hard time convincing anyone to do so. It's also one snapshot in time, for something that evolves rapidly -- if not by the hour then at least by the day. As an example, even if Facebook published their detailed road map years ago, do you think MySpace would have been able to mimic their success? Of course not. The team you assemble and your ability to lead them through execution is what matters. That's 95% of it, if not more. > There needs to be trust in the company, because if you're just after short term cash, there's way better ways to find it than startups. Huh? What point are you trying to make here? Do you have employees joining your startup for short-term cash? If so, they're idiots and should go work for a larger company. I think the word you're looking for is "loyalty" and yes, of course you want to create an institution that promotes mutual loyalty. But you don't get it just by giving someone a job. You get it by valuing their skills, rewarding them for their efforts, and selling them on the idea that you as a leader will make it worth their sacrifice.