Tokens created on Ethereum can have very niche use cases. Digix has tokens that are pegged to a gram of gold sitting in a warehouse. Augur uses tokens to track

Tokens created on Ethereum can have very niche use cases. Digix has tokens that are pegged to a gram of gold sitting in a warehouse. Augur uses tokens to track user reputation. Free My Vunk uses tokens as currency to buy and sell items in video games. The developers can focus entirely on their business use case for the currency (and the marketing) without the need to create an entirely new cryptocurrency.