Here's my pet theory. In the early 2000s and earlier, web apps used to be hard to build. No Bootstrap, WordPress, Rails, Django, Laravel, jQuery, etc. A few yea

Here's my pet theory. In the early 2000s and earlier, web apps used to be hard to build. No Bootstrap, WordPress, Rails, Django, Laravel, jQuery, etc. A few years later, they became much easier to build but operating them (scaling, backups, availability, etc.) was still a pain in the ass and expensive. This promoted the rise of SaaS. Now that we have a rising new generation of tools that aim to solve the operations side of things (Docker, Kubernetes, Deis, OpenShift, Mesos, etc.), it'll be interesting to see where things move up in the value chain. I could see a come back to "self hosting" big time if those new tools make it dead easy to "install and forget" your own Mandrill/Clearbit/Contentful/Twilio/etc.