Don't buy ads. Your product should spread by word of mouth, since developers know lots of other developers. The viral message (from current customer to potentia

Don't buy ads. Your product should spread by word of mouth, since developers know lots of other developers. The viral message (from current customer to potential customer) would be something like: "I got a scan from Cloudsploit and they found like 4 remote exploits in my AWS. You should have them check your infrastructure." Hearing that from a friend would be more powerful than any number of Twitter ads.