Yes. This isn't a bad idea in itself; it just didn't seem a good idea for this specific group of founders. It was the same with Reddit's original plan for orde

Yes. This isn't a bad idea in itself; it just didn't seem a good idea for this specific group of founders. It was the same with Reddit's original plan for ordering food on cellphones. That would have been an ok idea for founders with $1m in funding and connections in the fast food business, but it wasn't such a good match for a couple college grads with (at the time) $12k in funding.