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While there is definitely a bunch of talent on the team, I'd say this is definitely a technology acquisition, but specifically a UI acquisition -- Google could
by seldo 17y ago
While there is definitely a bunch of talent on the team, I'd say this is definitely a technology acquisition, but specifically a UI acquisition -- Google could build the back-end to vark tomorrow, but the user interaction is something they could never have come up with.
This is also why they should acquire Yelp -- it's not about the tech (in fact, Yelp is built on Google maps). It's about the interface.
- derwiki 17y agoThe map part seems like an easily switchable component, and the bulk of Yelp is the community and the reviews themselves. Also, I think other parts of Yelp use Bing and Yahoo maps.
- seldo 17y agoSure, but my point is that Yelp's core tech of storing venue information, ratings and reviews is not "hard" -- Google and Yahoo both have services that do this. But it beats the pants off of them because its user interface and social dynamics encourage better data.
- derwiki 17y agoI'll definitely agree with that. Google seems to have a hard time creating a community with their offerings.