> i have grounds to not want to be a part of this right? I want to keep our identity small. As an equity partner in this start-up you now have a fiduciary int

> i have grounds to not want to be a part of this right? I want to keep our identity small. As an equity partner in this start-up you now have a fiduciary interest in the Branding/Marketing/Public Image of the company. You didn't mention your market/client space. Does the press attention only serve your older partner's ego or does it help convey your company's story to your market? Before confronting your cofounder-- first seek to understand. Get the specific details of his media plans. Then consult with 1-2 branding experts, find one on Hourly Nerd > https://hourlynerd.com/your-matches/computer-software/grow-business/ https://hourlynerd.com/your-matches/computer-software/grow-b... A good chat with these guys should be the perfect sounding board whether or not the 'rags to riches' stunt is a sound idea.