This is a whole ball of worms: - Cofounders should have a roughly even equity split, with the min being no more than 10% less than the max (unless there is a s

This is a whole ball of worms: - Cofounders should have a roughly even equity split, with the min being no more than 10% less than the max (unless there is a significant factor like one founder investing 100k+ into the business at conception). This prevents resentment and keeps the conversations equal. - You will have to get used to being in the press, it is necessary to be successful. If this makes you uncomfortable, then have the non-tech founder be the face of the company. But your name and company will be in the press. - The non-tech stuff is his side of the business. 99% of the time it is best to let him handle this. You need to divide responsibility and then let go. - If your company relates to the plight of the homeless, this seems fine even if it is a bit early. Otherwise this seems like a distraction / gimic to gain publicity in a "look at what crazy startup founders have to do" kinda way. - Stop caring what other people think. If / when you're successful you'll get even more people who think you suck and talk shit about you, your product, etc.