All else being equal, sure, but this shortener throws up a branded redirect page for a second instead of just doing an HTTP 301 redirect. IMO, every character w

All else being equal, sure, but this shortener throws up a branded redirect page for a second instead of just doing an HTTP 301 redirect. IMO, every character would have to count a lot to make up for the bad user experience. Plus, they can't keep it this short for long. They can only shorten 3,844 URLs before they get up to 8 characters, and only 238,328 before they get up to 9, at which point it's only 3 characters shorter than j.mp. Getting popular will actually hurt their advantage.