A variety of ways, but the major way is that big apartment complexes are willing to pay for leases you generate, because it's expensive to have units lie vacant

A variety of ways, but the major way is that big apartment complexes are willing to pay for leases you generate, because it's expensive to have units lie vacant. A lot of big sites list those paid listings exclusively, in order to maximize revenue generated, whereas we try to include every vacancy we can. We think that in the very long run, ours is the winning approach.