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Former Apple employee here. My impression is that Tim and other high level management are really committed to user privacy in a very Jobsian way. It isn't so
by mmmBacon 11y ago
Former Apple employee here. My impression is that Tim and other high level management are really committed to user privacy in a very Jobsian way. It isn't something that's being driven by some marketing person (although they are clearly using it that way). Honestly, I doubt their business would suffer if they caved. It's their philosophy. I saw it at all levels within the company. I think their stance on user privacy is a natural outcome of the need-to-know company culture within Apple.
- shostack 11y agoGreat point. And I think my comment may have implied more of a "this is a marketing play" message than I intended. Everything Apple has done over the past few years have really cemented their stance on privacy/security as a top priority, even when it means sacrificing some obvious revenue in the short-term. A more accurate way to phrase this is I feel privacy and security are now a part of Apple's DNA much like design has been historically. It isn't just what the leadership stands for, it is what the company stands for. So when the question arises internally of "how far do we fight this," I'm left with the distinct impression that the immediate response is "as far as we need to in order to win."