> The research is being conducted under a three-year project funded by a $9 million award from DOE's Advanced Research Projects Agency-Energy (ARPA-E) and an ad

> The research is being conducted under a three-year project funded by a $9 million award from DOE's Advanced Research Projects Agency-Energy (ARPA-E) and an additional $4 million of cost share from the team members. So, the total cost of designing this prototype was $13 million? What's the size of the R&D budget for a typical automaker? To me this just shows that typically businesses are in the mindset of "business as usual" because it's what they are comfortable with rather than looking into radical, new, innovation.