Right, but the question here is of the obvious short-term marketing benefit, which to me is not that obvious. I think that in the short term Apple has more to l

Right, but the question here is of the obvious short-term marketing benefit, which to me is not that obvious. I think that in the short term Apple has more to lose financially by not aiding the FBI in an emotionally-charged request than if they had silently complied, particularly if they end up losing the case.