I didn't read every paragraph of the article but it seems it doesn't describe what "success" means? In the outside world, the success of a company can be measu

I didn't read every paragraph of the article but it seems it doesn't describe what "success" means? In the outside world, the success of a company can be measured quite objectively; but inside one company, what defines success? Isn't it possible that patterns are hard to find because "success" is vague and, fundamentally, random?