Quality software is pretty easy to define and you described it. Quality software is software that works for everyone who uses it. That is usually a very long l

Quality software is pretty easy to define and you described it. Quality software is software that works for everyone who uses it. That is usually a very long list - users - developers - new developers - testers/qa - designers - admins - managers - sales people - third party integration - apis - etc. You are right that most of this comes down to the iceberg problem (you only see the issues you focus on but there are many more hidden to you) The author is very foolishly thinking that communication is possible in their "solution" I can have speeches for hours with managers and sales people and have them still completely ignore quality.