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Anyone think we will get something that is happening in AdTech? There are several ad exchanges and there is 'header bidding' technology which let's you hit all
by data_spy 11y ago
Anyone think we will get something that is happening in AdTech? There are several ad exchanges and there is 'header bidding' technology which let's you hit all the exchanges at once for the bets price. Anyone know if this is already occurring in stock exchanges?
- jstanley 11y agoYes, of course. Exploiting price differences between exchanges is arbitrage. It's very easy to take advantage of (if nobody else is doing so) so is done early on in any market.
- smoorman1024 11y agoSounds like you are describing the NBBO (National Best Bid and Offer) which literally requires everyone to execute at the best price (or better) to buy or sell in the market. If you send an order to an exchange (say NYSE) and they don't have the Best Bid then they will route your order to the other exchanges (NASDAQ/BATS/etc). Is this what you are getting at?
- pgwhalen 11y agoThis is what everyone in capital markets execution has been doing for over a decade actually.