5 ms·
People recommend "documentary streaming sites" to me all the time that are illegal / grayzone. When I first saw your landing page, I kind of thought it was some
by mbrock 11y ago
People recommend "documentary streaming sites" to me all the time that are illegal / grayzone. When I first saw your landing page, I kind of thought it was something like that.
I wondered "Is this really legit?" and my first instinct was to click one of the newspaper icons, like to see what NYT or WSJ wrote about you—but as someone else pointed out, they're not links.
(I've actually seen landing pages that have a whole bunch of bogus newspaper badges, like it's a part of their Bootstrap theme that they didn't bother changing...)
Maybe your conversion rates are good, in which case ignore me.
But personally, I'd be way more likely to sign up if you
1. highlighted that you're a legitimate business,
2. mentioned how your founder started Discovery Channel,
3. and generally polished your landing page.
Netflix has a barebones landing page but their brand recognition is extremely high...
- MPetitt 11y agoWe're currently working on new landing page variations. We were definitely planning on polishing it up but 1 and 2 are definitely great tips. Thanks!
- EwanG 11y agoIf I may add, putting a title on the videos in your promo might help as well. I saw a couple interesting shots in the "trailer" but couldn't figure out which programs those may have come from. Also, if any of those titles are exclusives, it would be worth mentioning. A few titles on the first page when I hit the trial button were ones I knew I had seen elsewhere - which left me concerned I'd spend $5.99 only to find a couple things I hadn't already watched. If they're not exclusives, but there's a value I'm missing, then emphasize that as well.
- notlisted 11y agoIndeed. Was trying to get a sense of who was behind this, why I should trust the content, if there was a political slant, etc. The copy on the about page is 100% icky ("the world's best" "the world's highest value" reads like QVC/a cheap infomercial/vaporware/Da Trump) Once I came across the credentials of Mr Hendricks, Mr. Burns and some on the advisory board, I was 10x more likely to sign up. The few short previews I checked out worked for me too, but I'm missing information on the makers of the content. While I know and trust the BBC, please tell me more about the the lesser-known production companies. If I like a particular producer, I would love to select from a list of all of their contributions. PS Those pop-out boxes in the preview should be clickable.