I'd say that definition defines the outcome of design, not design itself. I focused on the "process" deliberately, because most design work happens outside what

I'd say that definition defines the outcome of design, not design itself. I focused on the "process" deliberately, because most design work happens outside whatever tool you use to externalize your plan/vision. It's reductive to conceive design as the design outcome, IMHO. If you have a guy doing all the UX work (alignment with business needs, research, gather data, analysis, IA, brand identity integration, etc.) and other guy which takes all this work and produces UI mock-ups in Photoshop, who did most design work?