There's also a great Freakonomics podcast about this story http://freakonomics.com/podcast/make-me-a-match-a-new-freakonomics-radio-episode/ http://freakonomics

There's also a great Freakonomics podcast about this story http://freakonomics.com/podcast/make-me-a-match-a-new-freakonomics-radio-episode/ http://freakonomics.com/podcast/make-me-a-match-a-new-freako...