This is more or less the direct rise of "digitisation". Companies now realise that their online/mobile experience is no longer a "me too", but good customer ex

This is more or less the direct rise of "digitisation". Companies now realise that their online/mobile experience is no longer a "me too", but good customer experience is a powerful differentiator in market. Freelance will go away. High value consulting will not. If you're not helping the average Digital Director in solving their challenges (be they scaling, conversion rates, cross device compatibility, load times, security, cost of maintenance, uptime).