This is about as tasteful as they could've gotten and I applaud them for their choice. It's visually appealing concept art showing a cool setting, and it's comp

This is about as tasteful as they could've gotten and I applaud them for their choice. It's visually appealing concept art showing a cool setting, and it's completely devoid of logos and obtrusive indicators of brand. It doesn't say "TOMB RAIDER" in the corner. There is a call-to-action, but it's absolutely tiny, and takes you to their Store app, not some sketchy website. This is product placement at it's best, really. It's subtle, attention-catching on its artistic merits, and stays out of your way if you're uninterested. I'll even go as far as suggest that this is exactly the kind of advertising I'd prefer, if we must have advertising (that point can be debated).