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Technical, financial, organisational, etc. yes, but almost the whole point of creativity is being able to come up with something original, new. If you don't you
by Neputys 11y ago
Technical, financial, organisational, etc. yes, but almost the whole point of creativity is being able to come up with something original, new. If you don't you don't get paid or in this case you don't get paid for long. That's just how things work. I personally find it very sad, that a huge amount of (willing!!!) copy cats call them selves creatives and then somebody calls the whole misguided charade fashion.
edit: just in case - I hope this doesn't offend you, somebody=everybody, I didn't mean anything personal
- prawn 11y agoI think you're underestimating how many creative projects done for clients are very much led by something they've seen before. "Make it like the Tesla site. I love the Tesla site!" At some budget ranges, it's not worth the time to fight that. And beyond fashion, user expectations are a massive influence. People are wary of right-side navigation, designers know that top-left is the common spot for branding for a reason, etc. There are very practical usability and design reasons that things get pushed down a fixed number of creative paths.
- Neputys 11y agoAs I've said, there are legit reasons, but my point was that they are being abused too often and this will have consequences.