It's all about positioning. The term "web designer" and "web developer" feels dated. If you have those skills you might consider rebranding yourself as a UI/UX

It's all about positioning. The term "web designer" and "web developer" feels dated. If you have those skills you might consider rebranding yourself as a UI/UX Designer, a Product Designer or a Visual Designer. If you're good at JavaScript you could rebrand as a JavaScript Engineer, UI Engineer, or Frontend Developer. I think what it boils down to is that companies just want 1-5 in house designers to do the work that they typically outsourced in the past. If your product is particularly complex that number will grow (with scale as well of course). It's also worth noting that designers in the tech industry have, for better or worse, absorbed much of the tasks typically assigned to a frontend or web developer. Regardless of the prefix, if you're a designer you'll need solid HTMl/CSS/JS skills. Lastly. If you're looking for the freedom of freelance with the security of a full-time job I can't recommend remote work enough.