5 ms·
I find this fascinating actually. Just the other day I ended up talking about this with my lawyer. I met with him for a consult on some LLC/Corp setup and men
by kaishiro 11y ago
I find this fascinating actually. Just the other day I ended up talking about this with my lawyer. I met with him for a consult on some LLC/Corp setup and mentioned how I had originally ended up on LegalZoom before contacting him. I said something to the effect of "You must hate them".
He thought about it for a minute and then said how he honestly didn't think about them much at all. It was a completely different industry as far as he was concerned. He was in the business of offering problems to solutions whereas LegalZoom was offering a product.
Whether you agree with that or not (I'm not qualified enough to make that distinction in the legal field), it really resonated with me. If you were to ask me if - as a freelance developer - I hated Wix or Squarespace, my response would be that I honestly don't think about them much at all. I'm actually largely ambivalent about them. I freelance full time and I've never been busier than I am right now. I would chalk some of that up to dumb luck, most of that up to good referrals, but at least a portion of that up to the fact that I don't provide a product for a client. I (try) to provide solutions to their business problems.
- girvo 11y agoI love Wix and Squarespace. They're perfect for the super-cheap clients that usually end up sucking up far more attention than their bill would imply. Now we send those types of clients to Squarespace, and focus on a smaller group of much higher value clients. No more churn and burn.
- ddlatham 11y agoHe was in the business of offering problems to solutions Yup, sounds like some lawyers I talk to.
- deleted 11y ago[deleted]
- DaveWalk 11y agoThanks for sharing your lawyer analogy -- I think it's instructive. There are many freelance-style industries out there, and several must have gone through similar boom/bust periods. It would be instructive to learn from them. Your last sentence is also very wise: good referrals and providing solutions are the keys to success. Interestingly, they're also two major factors in the sales process.