There's a bunch of problems with this that established companies face: The cool kids want to work for Tesla in the Valley, not Nissan in podunk nowhere (which f

There's a bunch of problems with this that established companies face: The cool kids want to work for Tesla in the Valley, not Nissan in podunk nowhere (which for a lot of people is anywhere but SV). These companies don't know how to find and hire the kinds of engineers who can do this right, even if they could get them interested. Even if they could get them, the culture still matters - the right engineer(s) can't fix the problem if the culture / management structure won't allow it.