> very website I've seen is one massive image with > infinite scroll. I don't think that yields the > best conversion optimization I've wondered that a lo

> very website I've seen is one massive image with > infinite scroll. I don't think that yields the > best conversion optimization I've wondered that a lot, looking at some company's website, barely understanding what the product is, and asking myself, "Have they ever made a single sale or generated a single lead based on this website? What exactly is the purpose of this website?"