Another twist to this is that the hypothetical burden is not being born by Apple, it's being born by Apple shareholders. I might personally own 1 Apple share,

Another twist to this is that the hypothetical burden is not being born by Apple, it's being born by Apple shareholders. I might personally own 1 Apple share, so it's not a huge burden to me if the company loses $50B in revenue and the value of that share goes down 10%. But what about some individual who has invested $1M of her own money, her entire life's savings, in Apple shares and is about to retire and pay the bills by selling shares over time? I would speculate there would be hundreds of thousands of share holders (millions?) who would be burdened as a result of that hypothetical loss of $50B in revenue.