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I've done a bit of freelance web design and development over the past few years, but recently I've found myself referring more and more people to services like
by duren 11y ago
I've done a bit of freelance web design and development over the past few years, but recently I've found myself referring more and more people to services like Squarespace and Shopify. As potential clients are given more options – especially cheaper ones – of course the industry is going to become more competitive.
- sarahparmenter 11y agoThey're good options too. I use Squarespace for one of my businesses because it needs to be updated by non-web-savvy people and it was the easiest route for that particular business.
- duren 11y agoSure, and the customer that wants a website and $25/month website is not typically going to be an ideal client for me.
- ghaff 11y agoSquarespace seems to have really carved out a nice little niche for themselves. They've also really gone all in on podcast advertising. I'd be curious if/why there is some particular audience for podcasts that particularly aligns with Squarespace's product.
- thirdsun 11y agoI hear their ads constantly on This American Life, Radiolab, Serial....or simply high quality general interest podcasts covering a wide range of subjects. I'm just guessing here, but I imagine the typical audience might be people that are educated, interested, curious, with good taste, somewhat close to the pulse of time, without necessarily falling into hipster territory, ...and not afraid of trying to build a website on their own (I'm guessing that's how they see using Squarespace), whether for their small business or their personal blog for niche interests. Sure, a very general and possibly very wrong assumption on my part, but I think it makes sense to target those listeners.