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A major trend in the past few years has been an increasing focus on conversion optimization. Companies no longer care quite so much about their website being b
by strommen 11y ago
A major trend in the past few years has been an increasing focus on conversion optimization. Companies no longer care quite so much about their website being beautiful; they care about whether it's helping their business.
Indeed that's what they have always wanted - but 5 years ago they didn't realize they could measure that directly, and aesthetics seemed like the best proxy.
I, for one, blame patio11.
- rstupek 11y agoI'm not sure people don't care about aesthetics. Every website I've seen is one massive image with infinite scroll. I don't think that yields the best conversion optimization but maybe that's just me
- ktRolster 11y ago> very website I've seen is one massive image with > infinite scroll. I don't think that yields the > best conversion optimization I've wondered that a lot, looking at some company's website, barely understanding what the product is, and asking myself, "Have they ever made a single sale or generated a single lead based on this website? What exactly is the purpose of this website?"
- cubano 11y agoGeez...I'd be happy if those were the types I most often worked on. I'm still stuck with clients who think web design and conversion-based II are still living in 2008, with 980px box layouts and hideous bg-images.