It would seem that way, but high profile (or high ego) designers look down on working "in-house," as maintaining a single brand image over the course of years b

It would seem that way, but high profile (or high ego) designers look down on working "in-house," as maintaining a single brand image over the course of years becomes incredibly tedious after even just a few months. Creatives thrive on variety; imagine if you had to implement a JSON parser everyday and weren't allowed to fundamentally change your approach after the very first one you make.