It's easy enough to disable the adds. Also check the Microsoft account and there are various preferences with toggle buttons associated with "targeted ads." To

It's easy enough to disable the adds. Also check the Microsoft account and there are various preferences with toggle buttons associated with "targeted ads." To be honest, some people like having targeted ads if it's something consumers may be interested in.. Why not inform them? And for those who don't like them.. Just go through those settings and change them. As long as these ads are configurable it's not a big deal. That being said, if they became something customers can not opt out of that is a different story.