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I'm curious what long term ad click rates are going to be for publishers that use AMP. The user experience is very reader-centric. When you do a search and clic
by troyvit 11y ago
I'm curious what long term ad click rates are going to be for publishers that use AMP. The user experience is very reader-centric. When you do a search and click on an AMP-enabled page (at the top of the search results) you can then swipe left and scroll to the next AMP-enabled page. It's a strong incentive to just read the headline of an article then swipe away. This is great for readers but bad for publishers since they'll get fewer clicks and less time spent on the site from users who come from google. For those of us who just skim the headlines we'll never even see an ad.
google search will funnel users to amp-enabled pages, so anybody /not/ on the amp train will suffer. In that way it is a walled garden. It's google's version of becoming a portal.
How does google make money off of this?
- wanda 11y ago> How does Google profit from this? Isn't AMP intended to compete with the likes of Facebook Instant Pages? At the same time, Google thrives by returning high quality search results. It also depends heavily on web over native. For the web to stay relevant on mobile, it needs to meet some minimum expectations met by native experiences. I frequently find fault with the websites I arrive at through Google because of shitty performance and irritatingly obtrusive advertising. There's more to mobile friendliness than a responsive CSS grid system and publishers need to realise that.
- rezashirazian 11y agoDon't users already get to see the article's headlines in Google search results before clicking into the site?