Willingness to pay didn't vanish, it's just that how we pay has changed. No, we don't pay for iTunes, but iTunes is the entry point to the iTunes store, so ther

Willingness to pay didn't vanish, it's just that how we pay has changed. No, we don't pay for iTunes, but iTunes is the entry point to the iTunes store, so there's plenty of revenue coming in through that. And while iTunes and OSX are free, the hardware that OSX runs on makes up for that by being more expensive.