Thanks for the review and saving me of the trouble of checking out the article. This is why I usually come to the comments before clicking TFA, even for ones wi

Thanks for the review and saving me of the trouble of checking out the article. This is why I usually come to the comments before clicking TFA, even for ones with headlines that interest me. For anyone looking for an interesting analysis of the fast food industry of the sort danso anticipated with this article, I highly recommend this New Yorker article by Malcolm Gladwell from 2001: http://www.newyorker.com/magazine/2001/03/05/the-trouble-with-fries http://www.newyorker.com/magazine/2001/03/05/the-trouble-wit... It remains one of my touchstones in understanding the fast-food industry, marketing, and American culture. (I also recommend their 5,000 word article on the chemical flavor industry: http://www.newyorker.com/magazine/2009/11/23/the-taste-makers http://www.newyorker.com/magazine/2009/11/23/the-taste-maker...)