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Hahah, I did the same. It was either the Economist or FT that did a cost/benefit analysis of removing those inserts for their already-subscribed customers copi
by bduerst 11y ago
Hahah, I did the same.
It was either the Economist or FT that did a cost/benefit analysis of removing those inserts for their already-subscribed customers copies, and found that it would cost more in lost new subscriptions to remove them.
- frandroid 11y ago> it would cost more in lost new subscriptions to remove them. How does that make sense?
- gjm11 11y agoSome of those inserts were invitations to subscribe to the Economist.
- rm_-rf_slash 11y agoI guess because people are reminded weekly to resubscribe or buy subscriptions as gifts. I dunno if it applies to me since I would habitually forget to resubscribe until they sent me the YOUR LAST ISSUE wrapping like an invasive Santa Claus.
- bduerst 11y agoOpportunity cost of lost subscriptions. A certain percentage of those inserts will convert to new subscriptions, even if the person receiving the insert was already a subscriber.