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Having read the article, this is about the "Windows Spotlight" feature -- which shows you a different wallpaper just before you log in. For me it's usually the

Having read the article, this is about the "Windows Spotlight" feature -- which shows you a different wallpaper just before you log in. For me it's usually the default "cave and beach" wallpaper[1] although it's shown interesting photos from time to time, so I've left the feature on. It's on by default but pretty easy to disable. Not sure how I'd feel if it started showing me blatant ads. I'd probably just turn it off. And if they annoy me too much, well, hello Mac or Linux. I'm going to give Microsoft the benefit of the doubt here, they're still trying to figure out what "Windows as a Service" looks like. Note that Google has ads on its homepage and even Apple delivers ads via push notifications, breaking its own rules in this regard[2]. [1] http://betanews.com/wp-content/uploads/2015/09/Windows-10-lock-screen.jpg http://betanews.com/wp-content/uploads/2015/09/Windows-10-lo... [2] https://marco.org/2014/12/01/app-store-rule-5-6 https://marco.org/2014/12/01/app-store-rule-5-6

SudoNhim 11y ago
That cave and beach is by my house in New Zealand. Was super confusing when I saw it on someone elses computer as well and realized the photo wasn't one of mine
- wluu 11y ago
  Is that Cathedral Cove?
  - craigds 11y ago
    Yes
    - wluu 11y ago
      Nice, I was there last week :)
bargl 11y ago
I saw this too. If it didn't have the tiny text there that said "Discover the adventure inside." Then I'd hardly consider it an ad. It is then almost "free" wallpaper. Which I frequently have to go out and find for games I actually like and play. It's such a fine line between delivering something people want without them having to ask for it (nifty feature), and shoving things down peoples throat (ads). I really hope they address this properly.
ocdtrekkie 11y ago
I have a hard time calling this an ad. It was one of the wallpapers released for the new Tomb Raider game, and it's a pretty nice lockscreen picture in it's own right.
bduerst 11y ago
It's sponsored content, which is still advertising, just that it's not a "native ad".
Grishnakh 11y ago
Hopefully they'll fix it soon so people can't disable any of this stuff, and the ads get really blatant and annoying. It's just like the old adage about boiling a frog. Except that in reality, frogs aren't actually that stupid, and will jump out of the pot when the water gets too hot. Humans aren't that smart.

SudoNhim 11y ago

That cave and beach is by my house in New Zealand. Was super confusing when I saw it on someone elses computer as well and realized the photo wasn't one of mine

wluu 11y ago
Is that Cathedral Cove?
- craigds 11y ago
  Yes
  - wluu 11y ago
    Nice, I was there last week :)

bargl 11y ago

I saw this too. If it didn't have the tiny text there that said "Discover the adventure inside." Then I'd hardly consider it an ad. It is then almost "free" wallpaper. Which I frequently have to go out and find for games I actually like and play. It's such a fine line between delivering something people want without them having to ask for it (nifty feature), and shoving things down peoples throat (ads). I really hope they address this properly.

ocdtrekkie 11y ago

I have a hard time calling this an ad. It was one of the wallpapers released for the new Tomb Raider game, and it's a pretty nice lockscreen picture in it's own right.

bduerst 11y ago

It's sponsored content, which is still advertising, just that it's not a "native ad".

Grishnakh 11y ago

Hopefully they'll fix it soon so people can't disable any of this stuff, and the ads get really blatant and annoying. It's just like the old adage about boiling a frog. Except that in reality, frogs aren't actually that stupid, and will jump out of the pot when the water gets too hot. Humans aren't that smart.