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I've already gone to great lengths to optimize my mobile site. I am fully confident that AMP cannot possibly make my site any faster. Every page on my site load

by stevenh 11y ago

I've already gone to great lengths to optimize my mobile site. I am fully confident that AMP cannot possibly make my site any faster. Every page on my site loads via a single HTTP request that transfers 10k of gzipped JS and HTML all at once. Loading an additional script with an extra request for another JS file is completely against my mobile design principles. Should people like me start using AMP anyway to stay relevant in Google search rankings?

ck2 11y ago
You are inlining the script on the same html page? Hope you are using chunked transfers so it will render sooner, pre-gzipped streams end up not being chunked in nginx. Google has already said AMP is not used as a ranking signal (but mobile friendliness is).
- Ded7xSEoPKYNsDd 11y ago
  I am confused. Are you referring to 'Transfer-Encoding: chunked'? That's obviously very useful for dynamically generated content. But what advantage does it have over a simple Content-Length header?
sliverstorm 11y ago
He declined to comment about whether AMP pages would rank higher, though he said some of the signals Google uses for search include whether a page is mobile friendly and how rapidly it loads Showing only results that use AMP would be a very coarse cudgel to enforce page speed. It is entirely within Google's ability to simply directly measure page speed, and to my eyes the more sensible course of action given the capability.
- ska 11y ago
  You have to imagine someone there is already measuring this, if for no other reason that evaluating the effectiveness of their own approaches.
cromwellian 11y ago
AMP does more than just minimize network requests or JS loading size, it structures the page so that browsers can render it faster as well. (that is, controlling for network download and JS parse time)
devsquid 11y ago
:) AMP isn't for you then. Honestly your site is probably better than AMP could ever be just inherent in the fact your site doesn't need a library enforcing rules, but thats not the point of AMP. AMP is for forcing news sites to do similar things to what I assume you have already done. Imagine some web developer at Huge Mega News Corp (HMNC), he comes to his manager about the fact they have 5 analytics suites running and when the ads load they bounce the screen around. His manager reviews it and determines its not important because 1. People are still coming to the site 2. It isn't stopping people from coming to the site. Now the dev at HMNC can come to his manager and say hey what you want doesn't conform to AMP, we can't do that. I have heard multiple times, AMP will not increase your ranking. Load times don't inherently increase your ranking over other content. But if your site has similar merits to another site, then load times among other things will effect who is ranked higher.

by stevenh 11y ago

ck2 11y ago

You are inlining the script on the same html page? Hope you are using chunked transfers so it will render sooner, pre-gzipped streams end up not being chunked in nginx. Google has already said AMP is not used as a ranking signal (but mobile friendliness is).

Ded7xSEoPKYNsDd 11y ago
I am confused. Are you referring to 'Transfer-Encoding: chunked'? That's obviously very useful for dynamically generated content. But what advantage does it have over a simple Content-Length header?

sliverstorm 11y ago

He declined to comment about whether AMP pages would rank higher, though he said some of the signals Google uses for search include whether a page is mobile friendly and how rapidly it loads Showing only results that use AMP would be a very coarse cudgel to enforce page speed. It is entirely within Google's ability to simply directly measure page speed, and to my eyes the more sensible course of action given the capability.

ska 11y ago
You have to imagine someone there is already measuring this, if for no other reason that evaluating the effectiveness of their own approaches.

cromwellian 11y ago

AMP does more than just minimize network requests or JS loading size, it structures the page so that browsers can render it faster as well. (that is, controlling for network download and JS parse time)

devsquid 11y ago

:) AMP isn't for you then. Honestly your site is probably better than AMP could ever be just inherent in the fact your site doesn't need a library enforcing rules, but thats not the point of AMP. AMP is for forcing news sites to do similar things to what I assume you have already done. Imagine some web developer at Huge Mega News Corp (HMNC), he comes to his manager about the fact they have 5 analytics suites running and when the ads load they bounce the screen around. His manager reviews it and determines its not important because 1. People are still coming to the site 2. It isn't stopping people from coming to the site. Now the dev at HMNC can come to his manager and say hey what you want doesn't conform to AMP, we can't do that. I have heard multiple times, AMP will not increase your ranking. Load times don't inherently increase your ranking over other content. But if your site has similar merits to another site, then load times among other things will effect who is ranked higher.