I see this as a strategy of expanding horizontally (broaden your menu) vs following the trend of healthy. -You can see it as a move to keep doing what they c

I see this as a strategy of expanding horizontally (broaden your menu) vs following the trend of healthy. -You can see it as a move to keep doing what they can do and they are good at while expanding the options they can offer -OTOH how more healthy are the healthy options? most people are aware on how Mc. Salads have more calories than their Big Mac. -How bad is non healthy food when the reference point for showing up how bad fast food is (super size me[0]) can also lead to lose weight[1] [0] https://en.wikipedia.org/wiki/Super_Size_Me https://en.wikipedia.org/wiki/Super_Size_Me [1] http://www.dailymail.co.uk/femail/article-2533353/Forget-Super-Size-Me-Man-loses-37lbs-lowers-cholesterol-eating-McDonalds-three-months.html http://www.dailymail.co.uk/femail/article-2533353/Forget-Sup...