It's funny that the first thing people ask is how to turn it off. If you are reading these comments only opposed to reading the entire article, then you can jus

It's funny that the first thing people ask is how to turn it off. If you are reading these comments only opposed to reading the entire article, then you can just goto the bottom of the page and under gmail views there is a link to turn it off. Seemingly simple, but very obscure location.