You might find this writeup interesting, then: http://www.kalzumeus.com/2007/11/10/conversion-optimizer-adwords-done-right/ http://www.kalzumeus.com/2007/11/10

You might find this writeup interesting, then: http://www.kalzumeus.com/2007/11/10/conversion-optimizer-adwords-done-right/ http://www.kalzumeus.com/2007/11/10/conversion-optimizer-adw... (I really need to stop reading so much and start producing...)