Well, the past 15 years have been about increasing the amount of data a person sees. Then it was about producing content yourself. Then it was about social ne

Well, the past 15 years have been about increasing the amount of data a person sees. Then it was about producing content yourself. Then it was about social networking, then producing content on those networks. I think the search engines that are trying the social graph approach to ranking might be onto something. Using all my friends to refine my searches has some serious potential. So, I'd say that I think the next big thing is filtering that firehose of data.