4 ms·

I was quite happy to run those ads on my brand. 33% of clicks on the paid ad resulted in a sale. $200+ sale from $0.50 click? Yes please. You have super high r

I was quite happy to run those ads on my brand. 33% of clicks on the paid ad resulted in a sale. $200+ sale from $0.50 click? Yes please. You have super high relevancy with the ad. So the quality score is high and the actual price gets lowered a bit. I also ran them defensively, since I did not want any other advertiser to have the #1 position.

Falcon9 11y ago
Isn't a $200 sale from a free click better? (I see now that there are other arguments for running these ads, but this doesn't feel like a legitimate one to me, assuming you organically rank #1 for your brand.)