Obviously if you can pull it off then you're golden. But we're discussing the early pitch here. It's not enough to say We'll do the same as product X but BETT

Obviously if you can pull it off then you're golden. But we're discussing the early pitch here. It's not enough to say We'll do the same as product X but BETTER. That's totally generic and not a plan. So there has to be SOME insight at least on what might constitute "better," and then how to translate that into market dominance.